JioMart Marketplace

India’s Favorite Online Shopping Platform

At JioMart, our goal is to make shopping easier, faster, and more convenient than ever before for our customers.

Watch Intro
JioMart

The Fundamental Facts

JioMart, the online shopping platform by Reliance Retail Limited, was launched in 2020 in 200+ cities and towns across India.

Convenience

Convenient online shopping with promised savings from home.

Hassle-free payment

Multiple online payment options for a hassle-free shopping experience.

On-time delivery

Orders are delivered on time by reliable logistics partners.

Premier destination

Quality products from trusted brands and sellers for confident shopping.

Vision

Our vision is to make online shopping easier, faster, and more convenient than ever before in India, by providing a customer-centric platform with quality products, seamless ordering, on-time delivery, and a commitment to innovation.

System Performance stats

Soft Launch - Dec 2019
Soft Launch - Dec 2019
Soft Launch - Dec 2019
Soft Launch - Dec 2019
Soft Launch - Dec 2019

Architectural Diagram

Performance Metrics

Key Performance Indicators

Business Model

B2C 1P+3P

No.of Products

700K+

Target Users

End customers

Total number of stores

23,542

Total GMV Processed

17640.01 Cr

Total brands under management

23,650

Total product categories

11,627

Cities Served

18,741

Pin-codes Delivered

22,791

System Performance stats

Highlights

PAN for Orders > 2L

JioMart follows the mandatory requirement of PAN card for transactions above INR 2 lakhs and validates PAN details, prints them on invoices, and stores them in RRA reports.

GST Input Tax Credit

Users can purchase products with GST Invoice and save up to 18% more on their purchases of electronics products with input GST credit

Article-based vendor selection

Delivery partner selection basis article type like Liquid, Hazmat, Fragile, High Value, etc

Delivery Fee

Build ability to charge delivery fees for customers on orders below a threshold cart value (Rs. 250), except first three orders of the customer

Pin to Pin TAT

Jiomart improved electronics delivery service by switching from City to City reasoning to Pin to Pin logic for precise customer promise dates.

Single SMS for Refunds

Customers receive multiple SMS based on different MOPs at the time of refund. We want to build a single SMS capability for customers containing details of refunds with details of all MOPs

Doorstep Finance: (doorstep loan or EMI)

To facilitate the 5G launch, customers can upgrade their phones and SIMs to 5G. The doorstep finance capability will help generate more leads and sales and encourage customers to make the switch.

Preorder

JioMart allows pre-launch orders for exclusive brands, offering priority access to those who ordered and insights into product traction.

LalbaugCha Raja Prasad Distribution

Jiomart is accepting pre-orders for LalbaugChaRaja Prasad Bundi Ladoos with a fast checkout for August delivery, and September delivery for regular orders.

Delivery Promise Engine

The core engine uses seller and delivery partner TATs to provide customers with estimated delivery dates for their shipments/articles.

Stock Point Allocation Strategies

Ability to help businesses with pre-integrated off network logistics service providers

Order Line Item Grouping and Splitting

Our system acts as a central hub that distributes shipments to ROMS and NONROMS systems, handling allocation based on verticals.

Partial Fulfilment Scenarios

Customers can cancel specific shipments or quantities of articles as needed, while sellers can choose not to fulfill certain quantities and notify customers.

Vertical Specific Fulfilment Use Cases

Inventory depletion is managed by vertical, with electronics having it disabled. Users may also be restricted from partial cancellations for certain categories/verticals.

Verticals

Ownership

Role
Name
Ownership
Store Front
MSTAR
Jio
OMS-1P
ROMS
Jio
OMS - 3P
Avis
JCP
Promise Engine
Promise Engine
JCP
ORM
Hogwarts
JCP
Seller Portal
Infibeam
Infibeam
Seller Settlement
Infibeam
Infibeam
Data
RRA
Jio
Accounting
POSDM
Jio
IMS(inventory)
SandStorm
Jio
Customer Support
Kapture
Kapture
Seller Support
Kapture
Kapture
Courier Engine
Hedwig
JCP
Name
Purpose
Hogwarts
Integration layer between external systems and OMS- Bridge between MSTAR and ROMS, Unicommerce, SAP, Infibeam, Addverb, and OMNI. - Finance postings to POSDTA/POSDM and order updates to RRA- Communication layer between Infibeam and Viva Connect for seller communication.
Intellisplit
Responsible for order payment apportionment and separating 1P and 3P orders.
Avis
JCP’s Order Management system and the core microservice responsible for the state management of all the orders
Computron
Read only replica of Avis which interacts with external systems like MSTAR, Haptik, and Kapture for order related details/status updates/refund updates/customer details
Enigma
Invoice generation for Fynd owned 1P verticals - UL, Beauty, Premium Fruits, Health & Wellness. Shipping label generation for Fynd-OMNI integration.
Hedwig
Integration layer with external LSPs for 3P and Premium Fruits vertical
Stormbreaker
Promise Engine which is used to calculate and provide estimated delivery date range and assign stores for a particular product or shipment
Slingshot
Ninja Panel / Seller Panel
Pointblank
Service that stores all the communication related sms and email templates
Refunds Engine
Handling refunds for 3P and 1P JCP verticals
Pop-up
Integrator between external systems and pointblank for SMS and email communication
Firebolt
Internal database where pincode, store and region level TAT data is being stored
Grimlock
Authentication

Channels

Release Notes

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Reference Links

Teams & DRI

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1. JioMart Release Sprint 10.3.1 - 13/03/2023

a. Credpay || New MOP on Jiomart 💸 💳

Cred is now added as a new prepaid mode of payment on JioMart. It can simplify the payment process, enhance security, offer rewards and offers, increase customer loyalty, and provide a competitive advantage, thus helping us attract new customers and increasing the sales on JioMart.

b. Health and Wellness: Postings & RDIP Migration 🏥

Health & Wellness is a new vertical onboarded on JioMart. We have now integrated with POSDM via RDIP which will help in financial reconciliation. The new middleware will help us in closing various issues related to latency and timeout errors.

c. Fynd: 1P Jewellery Vertical Launch through CMS 💎

Earlier, JioMart just had 1 store for jewellery order fulfilment & no inventory check was done for this vertical. It is now expanded to multiple stores and Fynd will be controlling the inventory management for the same.

d. New customer onboarding communication change 💰

Since the launch, JioMart has not been charging any delivery fee, which has so far helped in new customer acquisitions. Now with ~2.5 million DAU (Daily Active Users), it is imperative to have the right delivery charge in place for customers, which will most likely not impact the new customer onboarding rate, at the same time make it viable for business with reduced cost overhead. Delivery will now be free for 1P or mixed cart orders of cart value more than Rs. 250. The same will be communicated via SMS and email to every new user getting onboarded on JioMart

e. JioMart Invoice Changes

We have completely revamped the JioMart invoices for all the verticals - Beauty, Urban Ladder and Health & Wellness. These changes includes modified tax calculation logic which will avoid printing incorrect taxable value and total amounts, Rounding off the grand total amount on the invoices, state Code will now be printed on all the addresses - seller, customer shipping and billing addresses, taxes will not be divided in case of IGST.

f. Ninja Panel - Addition of a new field - Vertical

Currently, order fulfilment for various JioMart verticals is supported by Infibeam and Unicommerce. UC itself supports Urban Ladder, Beauty & Health & Wellness verticals on JioMart. In order to help the Business teams properly identify the right vertical for a given SKU on the Ninja Panel when performing manual reconciliation for orders, we have now introduced a new field/tag called Vertical.

g. ShadowFax Client Order ID Attribute Value Change 🚚

Earlier, there was a distinct id passed in the client order id field to ShadowFax. This created issues at LSP's and business end during reconciliation as there was no field related to shipment id to verify and generate the daily reports. We will now be sharing the shipment id instead of a randomly generated unique id to ShadowFax for quicker identification.

h. PF POSDM Postings fix for partial seller cancellation

Earlier, POSDM entries failed in case of premium fruits if an order was paid using multiple MOPs and if it was partially cancelled by the seller. This is now fixed by passing only single instances of the debit entries of the cancelled article's tender amount. Tender sequence number will also be a unique number that would be passed to POSDM. Impacted number of shipments were 68 and they have been repushed to POSDM.

i. Remove customer PII data from all the logs 🔐

In Jiomart Ecosystem, there are various micro-services which logs Customer PII data (Customer Mobile Number, Customer Email Address). Due to security reasons raised by InfoSec, this is now removed from the logs of all the services that are exposed externally.

j. ROffice Reports - Amount is fetched as 0 🍎

For the Premium Fruits vertical, COD reconciliation is done through the ROffice portal. Earlier, we only took one format of the payment type - COD into account when computing total payments for different ROffice reports. Since multiple combinations of the same payment type were shared by MSTAR from November, they were not considered in the api response which led to discrepancy. All the new combinations of the payment type - COD are now considered in the ROffice api response.

2. JioMart Releases - 12/01/2023 - 23/02/2023

a. Over the span of ~ 1 month, we have successfully deployed 20 features and over 20 bug-fixes spread across 7 releases

b. JioMart now supports Delivery Fees with a cart value below Rs. 250. The Delivery Fees Feature was the quickest built, taking only 5 days from solutioning to deployment, and had the most stable production release

c. The team went out of the way and delivered changes to SIOC (Ship in Own Container) Flag value in a very short span of time to save operations cost by ~30%

d. We have onboarded a new Vertical - Health & Wellness along with Urban Ladder and much more

3. JioMart Release - 06/01/2023

a. Urban Ladder Integration

New L1 1P Vertical will be launched for furniture to provide a broader selection for our customers on JioMart. Integration with Urban Ladder will enable customers to purchase only MTS (Made to Stock) products with modern designs and free installations for required products.

i. Products available under this vertical will be available for all prepaid modes of payments.
ii. Customer can see Installation status on Order details page.
Note: Made to Order (MTO), creating custom sets, and recommending combos are in the future scope.

4. JioMart Sprint 10.1 Release - 21/12/2022

a. Customer Communication on Order Delivery :

Earlier, customers weren’t receiving a communication to whom the order was actually delivered in a non-otp based delivery. With this feature, they will now be notified via SMS about the delivery done for Groceries and Premium Fruits along with consignee details whereas a generic SMS would be sent in case of other verticals. The consignee details will also be sent to Kapture and it would help in reducing customer complaints in case of non-otp based delivery.

b. Instant Discount Bug-Fix

When a combo article was placed, the payment_methods details weren’t being passed to ROMS and if Combo article + non-combo article was placed, then the wrong payment_amt in payment_methods was being passed to ROMS. This bug is now fixed.

Advait Suhas Pandit

Head of Technology

Vivek Perumal

Head of Product

Kushan Shah

Lead

Prakash Kanaiyyan

Delivery Lead

Harshil Majithia

Product Manager

Kedar Aitawdekar

Engineering Manager

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