JCP UCP
Connect customer identity and profiles across storefronts with identity resolution, consent management and context for personalization.
Unified customer platform
Retail groups often operate multiple customer experiences, each with its own account and interaction context. JCP UCP provides an identity and profile foundation across those experiences. Identity resolution, a cross-business profile graph and consent management support a more coherent view of the customer. The same foundation can inform supported sign-in and personalization workflows. The goal is to connect relevant context while preserving the boundaries that determine which information a business or experience is allowed to use.
Inside JCP UCP
Establish a shared identity foundation for connected customer experiences. Identity resolution helps relate customer records, giving downstream workflows a more coherent reference than independent identifiers maintained separately by every storefront or business.
Bring relevant customer context into a profile graph across participating businesses. This provides a foundation for understanding relationships between customer records and experiences, with the scope of connected information defined for the retail operation.
Keep consent and privacy controls within the customer-data workflow. Customer context should be made available according to the permissions and purposes that apply, rather than assuming that a shared profile makes every use appropriate.
Support connected sign-in experiences and provide customer context to personalization workflows. The product scope includes login across storefronts and a personalization feed; the experiences available depend on the participating storefronts and their configured connections.
The product in practice
Follow the decisions and handoffs that bring JCP UCP into your operation.
Identify the customer sources and identity references used by participating experiences. Apply identity resolution within the agreed boundaries so the connected profile has a clear basis for relating records.
Carry consent and privacy requirements into how customer context is used. Define which business or experience can access the relevant profile information and for what purpose.
Provide the permitted identity and profile context to supported sign-in, personalization or marketing workflows. Review the customer experience together with the data responsibilities behind it.
In your working day
Start with the situation your team needs to address. Then map the capabilities and connections around it.
Use a shared identity foundation when designing sign-in across participating storefronts. Keep the experience consistent with account relationships and the permissions governing the connected businesses.
Provide permitted profile context to personalization workflows so a connected experience can draw on relevant customer understanding instead of starting from an isolated storefront record.
Connect customer profiles with campaign planning while preserving activation permissions. Give CRM and marketing teams a foundation for audience work that includes the rules governing its use.
A little more detail
Explore what JCP UCP could mean for your team.
Ask our teamIdentity establishes how customer records relate to the same person or account. A profile organizes the relevant context associated with that identity. UCP brings both into the foundation used by connected customer experiences.
No. Consent, privacy requirements and business permissions still govern access and use. The connected profile should support the permitted customer journey without treating every piece of context as available to every participating experience.
UCP supplies the customer identity and profile foundation. The AI Marketing Platform covers segmentation, campaigns, creative and orchestration. Their relationship should be defined through the customer context and activation permissions included in the implementation.
Your next step
Talk through JCP UCP, your existing systems and the scope that fits your business.
Connect the capabilities, retail workflows and planning steps that matter to you.