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Jio Commerce Platform

JCP Kaily

Turn customer conversations into useful actions.

JCP Kaily brings conversational AI agents to sales, shopping and support. Connect an agent to business knowledge and approved actions so it can answer questions, retrieve current information and hand over to a person when needed.

Part of the JCP portfolioShared Capabilities
Illustrative support conversation

From a question to the next action

  1. Customer asks
  2. Agent finds context
  3. Approved action
  4. Resolution or handover
The next stepA conversation connects to business information and a responsible next step.
Illustrative workflow
For the teams behind the work
  • Customer experience leaders
  • Digital commerce teams
  • Sales and support operations

Conversational AI agents

The answer is often inside another system.

A shopper starts with a product question and then asks about an existing order. Kaily can work with catalog knowledge and connected operational data within the same conversation. Its agent-building tools define the persona and workflow, while actions connect the conversation to business systems. An AI Helpdesk supports routing and human handover when the customer needs attention beyond the agent's agreed role.

Inside JCP Kaily

What you can do.

01 / Capability

Agent Studio

Build an agent's persona and conversational workflow around a defined business role. Configure the knowledge and actions needed for a shopping assistant, sales agent or support agent rather than treating every conversation alike.

Explore your use case

Business knowledge sources

Bring information from documents, websites and databases into the agent's knowledge workflow. Connections to catalogs and operational systems give conversations product and business context beyond a fixed set of scripted responses.

Actions across systems

Use API and Model Context Protocol connections to execute configured tasks. Workflows can retrieve order information, update customer records or initiate other approved business actions where the connected system supports them.

Helpdesk and human handover

Route support work through the AI Helpdesk and bring a human agent into the conversation when needed. Connect automated responses with an escalation path so exceptions have an operational owner.

The product in practice

How it works.

Follow the decisions and handoffs that bring JCP Kaily into your operation.

  1. 01

    Give the agent a role

    Choose the conversation it should handle and prepare its knowledge sources. A product-discovery assistant needs different information and permissions from an agent answering shipment questions or qualifying sales enquiries.

  2. 02

    Connect the permitted actions

    Set up the business-system connections and define the tasks the agent may perform. Review representative conversations, action inputs and handover conditions before introducing the workflow to customers.

  3. 03

    Support the whole conversation

    Deploy the agent on the selected customer channels. Let it retrieve information and perform configured actions, with the helpdesk available to route unresolved requests and involve the appropriate human team.

In your working day

Where it fits.

Start with the situation your team needs to address. Then map the capabilities and connections around it.

Guide product discovery

Help a shopper narrow an assortment through conversation, using connected catalog information to answer product questions and suggest options relevant to the customer's stated needs.

Answer order questions

Retrieve order or shipment information from a connected operational system and explain the current state, with a handover path for issues requiring investigation.

Qualify a sales enquiry

Gather the information a sales team needs, update a connected customer record and support a configured meeting-booking workflow before the next human conversation.

A little more detail

Your questions, answered.

Explore what JCP Kaily could mean for your team.

Ask our team
Where can a Kaily agent be used?

The platform supports conversational experiences across web, mobile and messaging channels, with voice and video capabilities also described in its product scope. Confirm the channels and interaction modes required for your deployment.

Can an agent change business records?

Yes, configured actions can do more than retrieve an answer. Their scope depends on the connected APIs and permissions. Define which actions can run automatically and which require a human decision before enabling them.

What happens when the agent cannot resolve a request?

Kaily includes ticket routing and human handover through its AI Helpdesk. Design escalation rules around the request type and responsible team so customers have a clear route beyond the automated conversation.

Your next step

Bring your workflow.
Let’s build from there.

Talk through JCP Kaily, your existing systems and the scope that fits your business.

Talk to our team